Fabrics and apparels brand Grasim has tied up with leading online retailer Amazon to market its exclusive line of readymade shirts and shirting/suiting gift packs.

Grasim apparel is a fashionable and innovative brand targeted at the 30+ years fashion forward consumer, which is currently endorsed by actor, John Abraham.

Grasim has partnered exclusively with Amazon in the online space to make the brand accessible to a larger audience across the country.

“It is a strategic partnership which will help Grasim to engage more closely with its digital-age consumers,” Grasim said.

Abhijit Ganguly, brand director, Grasim Fabrics & Apparels, says, “This the first step towards upgrading the brand’s e-commerce presence and giving consumers the same brand experience that they enjoy at Grasim stores.

“The launch of the Grasim range exclusively on Amazon is in line with our vision of enabling our target audience to browse and buy the latest Grasim products and styles online,” he adds.

Vikas Purohit, category leader, Amazon Fashion informs, “With this exclusive Grasim store on Amazon.in, we will ensure that their complete range is exposed to customers in over 1,000 Indian towns”.

Brand Grasim, part of the Aditya Birla Group, is one of the dominant players in the ready-to-stitch over the counter fabric industry.

Grasim has also ventured in to ready-to-wear category by launching readymade garments through distribution network & its exclusive showrooms.

Today apart from an elaborate and well-established pan-India distribution network of 150 dealers and 10000 multi-brand outlets, Grasim has an all-India presence through 120 premium stores. (AR)