Although business owners in varied sectors have attempted to reach consumers through online marketing, some report a lack of positive results. Dynamix7.com explains how online marketing should be approached differently than traditional methods.
NEW YORK, NY, August 28, 2012 /24-7PressRelease/ -- For many small business owners, adapting a new marketing strategy can not only prove time-consuming, but sometimes ineffective. However, a recent article from The New York Times notes that those who pursue online marketing tactics may not be doing so in the correct manner, and make the mistake of comparing the practice to traditional face-to-face marketing. Dynamix7.com--a resource specializing in online marketing practices for small businesses--explains that online marketing can prove a frustrating field, but once understood it can deliver strong results.
In the article, author Melinda Emerson responds to the marketing troubles of private detective John Edgar Lacher. Although he had adopted online marketing methods that included social networking, hosting webinars and SEO practices, Lacher was unable to successfully drive business to his J.Edgar Investigation Agency. The article notes that Lacher's experience is not that uncommon among those who are new to the online marketing landscape; while these entrepreneurs may have invested money into these tactics, they are not able to see a cost-effective advertising method. Lacher even states that since online marketing efforts were not worth the cost, he would rather return to face-to-face marketing.
Dynamix7.com responds in a recent press statement, "It is easy to get discouraged with online marketing, especially for those that are used to conducting business in another way. However, the truth is that all forms of marketing are in a state of transition, and those that drive success from online marketing are able to do so because they take the time to learn the new methods. It helps to look at online marketing as a new opportunity; stay involved with social networking and treat those you interact with just as you would with a potential client in person."
The article notes that individuals should begin with a strong foundation before referring to the more detail-oriented strategies of ad placement and search engine optimization. It suggests that businesses create a strong web site for consumers to always refer back to and to generate unique web content that constantly will remind users that the company exists. Dynamix7.com uses its digital training to conveniently teach individuals how to create a solid website and implement content creation, either through blogging or social networking. The company urges online marketers to not give up on the new tactics; staying involved with social marketing and other methods will help consumers deliver results. In addition, the article reminds business owners that "Social media marketing is a long tail strategy for a small business--it can take a lot longer than six months to see results."
ABOUT:
Geared toward small business owners, Dynamix7.com is a digital training service that provides continuing education for those looking to improve their company. The web site features web-based training videos, tips and other tutorials that are available at a user's convenience. Dynamix7.com focuses on coursework that is mainly involved with online practices such as the basics of web design, e-commerce and social network marketing strategies.